Marketing

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

Shoppers can now choose how they use rewards points.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

The brand creates a beauty-inspired campaign to encourage consumers to add a cleaning step onto their daily rituals.

The cosmetics company uses consumer insights to debut category extension.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The partnership with Mizrahi aims to elevate Target's merchandising authority and help shape product innovation and brand storytelling.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.