Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/7/2023
In-Store Experience: Sprinter’s Experiential Store
New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers. - 8/7/2023
The New Consumer (July-August 2023)
Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing. - 8/7/2023
Digital Native Brand Pet Honesty Continues to Grow Retailer Footprint
Pet Honesty celebrates five years in business by rolling out cat supplements and marking a new retailer partnership with PetSmart, now making the brand available in 7,000 stores total. - 8/7/2023
Colgate Implores People to Come Clean to Their Dentist
Colgate Total's new initiative includes a confessional-like pop-up experience in New York, allowing visitors to anonymously admit their oral care truths and receive advice. - 8/2/2023
Consumer Trends from July
Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most. - 8/2/2023
M&M's Delivers Late-Night Ice Cream Sandwiches to New Yorkers
Mars tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches. - 8/1/2023
Report: Improving Economy Stimulates Ad Spend
Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai. - 8/1/2023
Hawaiian Grocer Foodland Launches Retailer Media Network
The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm. - 7/31/2023
LG Showcases New Fridge at Immersive Speakeasy Event
During the last week of July, LG hosted design and cooking influencers at a secret bar lounge in New York to experience the LG Counter-Depth Max Mirror InstaView refrigerator. - 7/31/2023
Acosta, Pensa Systems Offer At-Shelf Visibility, Data
The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.
