ARTICLES BY THIS AUTHOR

• 6/27/2023

  Kroger Brings Retail Media Ad Technology In-House

  The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

  Jacqueline Barba

  
• 6/26/2023

  Kohl’s Introduces Downsized Sephora Shops for Its Smaller Stores

  After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023.

  Jacqueline Barba

  
• 6/22/2023

  Only 5% of Past Prime Day Shoppers Plan to Skip This Year, Survey Finds

  More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.  

  Jacqueline Barba

  
• 6/21/2023

  Consumers Continue Making Consumption Trade-Offs in May

  As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.

  Jacqueline Barba

  
• 6/20/2023

  Instacart to Power Retail Media Network for Price Chopper, Tops

  Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

  Jacqueline Barba

  
• 6/20/2023

  Publicis Groupe Introduces Retail Media Solutions Suite

  The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance.

  Jacqueline Barba

  
• 6/19/2023

  National Candy Month Research Highlights Consumer Purchasing Habits

  June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.

  Jacqueline Barba

  
• 6/19/2023

  Sweet'N Low Launches Retro Hair Salon Exhibit at JFK Airport

  The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer.

  Jacqueline Barba

  
• 6/12/2023

  T&T Supermarket to Open First U.S. Location

  The Canada-based Asian grocer will open a 76,000-square-foot flagship store next year in Bellevue, Washington.

  Jacqueline Barba

  
• 6/12/2023

  Entries Open for 2023 OmniShopper Awards

  The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

  Jacqueline Barba