ARTICLES BY THIS AUTHOR
- 6/21/2022
DTC Fishing Brand Goes Experiential
Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences. - 6/21/2022
The New Consumer (May-June 2022)
- 6/21/2022
Kroger Expands Number of EV Charging Stations
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come. - 6/21/2022
In-Store Experience: Beauty Goes Brick-and-Mortar
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers. - 5/12/2022
Heineken Tackles Gender Bias in Soccer
The Dutch brewer has put in motion plans to address gender discrimination in soccer with a new website and marketing ad campaign. - 5/11/2022
Best Buy Bets on Health, Skincare & Other New Categories
Best Buy is breaking into new territory again while keeping its eye on high-tech products in the health and wellness, skincare, outdoor living and electronic transportation categories. - 5/5/2022
Q&A: Metaverse, Gamification & the Next Era of Commerce
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver. - 4/21/2022
Brands Light up for 4/20
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.