Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/26/2023
Announcing Retail Media Summit UK
On Oct. 11, P2PI will host its inaugural UK event designed to help CPGs and retailers navigate the complicated retail media arena. - 7/26/2023
Functional Content Drives the Functional Beverage Category
Brands that deliver the right information using digital tactics and content will rise in popularity among consumers and further accelerate the exploding category. - 7/25/2023
PubMatic Grows Commerce Media Offerings
IPG Mediabrands, Coles 360, Dentsu, Lyft Media, MiQ and Wallapop have partnered with PubMatic in the development and launch of Convert, PubMatic's unified self-service ad platform. - 7/24/2023
Hudson's Bay Resurrects Canadian Discount Chain
Once dormant Zellers is continuing its comeback with plans to open more pop-up shops and permanent store experiences inside Hudson's Bay department stores. - 7/24/2023
Vibenomics, Stingray Advertising Create In-Store Retail Media Network
The platform connects advertisers with shoppers through digital audio advertising at more than 25,000 U.S. brick-and-mortar locations. - 7/24/2023
Lowe’s + Petco Shop-in-Shop Footprint Expanding Nationwide
Focusing on rural communities, the retailers are expanding the pilot program from 15 Lowe's stores to nearly 300 locations by year-end. - 7/19/2023
Walmart Kicks Off 10th Open Call With New Initiatives
Small businesses can apply to pitch their U.S.-made products at the October event, through the online portal or via Walmart's first local trailer tour. - 7/18/2023
TPN Taps AdAdapted for Targeted Ads
Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients. - 7/18/2023
Albertsons Pilots Shoppable Digital Circular Ads with Meta
Albertsons Media Collective is replacing traditional digital circular ads with an interactive ad experience on Facebook and Instagram through a partnership with Meta and ad platform Kargo. - 7/18/2023
Sam’s Club Expands Retail Media Capabilities
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.
