Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 5/22/2023
Tillamook Unveils 'Interactive Playground' at Portland Airport
The farmer-owned cooperative and dairy manufacturer has grown its presence at airport with the “PDX Play Area,” located in the same concourse as the Tillamook Market. - 5/17/2023
The Next Wave of Retail Media: The Connected Store
For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference. - 5/16/2023
P2PI Announces Retail Media Awards Winners
The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program. - 5/15/2023
Gotham Cannabis Concept Store Opens in New York
Located in Lower Manhattan, the retail and gallery space offers a range of cannabis and lifestyle products and features art from local artists. - 5/15/2023
Bar Dog Connects Digital, Physical at Kroger
Wine brand is creating consumer experiences at retail that connect the digital and physical worlds, including running demos and etching dog gear in Kroger parking lots. - 5/10/2023
Inflation Ticks Down for 10th Month in a Row
The Consumer Price Index rose slightly in April, bringing the annual inflation rate to 4.9%, down from a peak of 9% in 2022. - 5/10/2023
Jolly Rancher Recruits Local Artists to Create Packaging, Outdoor Murals
The brand tapped artists from New York, Los Angeles and Miami to design street art-inspired, limited-edition packaging for Jolly Rancher gummies as well as outdoor murals. - 5/9/2023
Amazon Launches 'Phygital' Shopping Experience for Mobile Games
Amazon Anywhere is enabling the sale of physical products, such as apparel and toys, within a new AR mobile game from the makers of Pokemon Go. - 5/9/2023
Instacart Powers Sprouts' New Retailer Media Network
Brands now can extend their Instacart Ads campaign to the Sprouts Farmers Market website and mobile app. - 5/8/2023
P2PI Extends Retail Media Summit in June
The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.
