Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 7/10/2023
Angry Birds Retail Cafe Opens in New York
iSwii by Angry Birds features a retail section, gaming stations, themed decor and art installations among interactive activities for kids and families. - 7/5/2023
Survey Highlights Adults' Snacking Habits, Attitudes
Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods. - 6/27/2023
Omnicom Creates Multi-Party Clean Room with Albertsons Media Collective
Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons. - 6/27/2023
Kroger Brings Retail Media Ad Technology In-House
The new self-serve platform will eventually power the retailer’s entire retail media service portfolio. - 6/26/2023
Kohl’s Introduces Downsized Sephora Shops for Its Smaller Stores
After testing five locations since January, the department store chain will open 45 additional scaled-down shops by the end of 2023. - 6/22/2023
Only 5% of Past Prime Day Shoppers Plan to Skip This Year, Survey Finds
More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals. - 6/21/2023
Consumers Continue Making Consumption Trade-Offs in May
As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana. - 6/20/2023
Instacart to Power Retail Media Network for Price Chopper, Tops
Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads. - 6/20/2023
Publicis Groupe Introduces Retail Media Solutions Suite
The platform leverages Profitero’s analytics and product intelligence to bolster brands’ retail media, content and organic search performance. - 6/19/2023
National Candy Month Research Highlights Consumer Purchasing Habits
June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.
