Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 9/26/2022
Toys R Us Shop at Macy's Takes Shape
Following recent news that Toys R Us would make its return to the mainstream, an in-store shop is rolling out at all Macy’s U.S. locations. - 9/21/2022
Report Examines the Evolving Landscape of Health and Beauty
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve. - 9/20/2022
Sam’s Club Evolves With Pacvue Partnership
Sam’s Club MAP advertisers can now access search and sponsored product ads, enabling them to better reach and engage with the club's members. - 9/20/2022
Walmart’s Latest Ad Advancements
Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features. - 9/19/2022
JCPenney Beauty to Expand Chainwide
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023. - 9/19/2022
Crayola to Double Number of Immersive Experiences
Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years. - 9/19/2022
Instacart Debuts ‘Connected Stores’ Tech for Grocers
The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California. - 9/19/2022
Walmart Adds Virtual Try-On for Apparel
Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers. - 9/14/2022
Voodoo Ranger Parties with eMeals
The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process. - 9/14/2022
EnsembleIQ Wins 7 Eddie & Ozzie Awards
The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
