ARTICLES BY THIS AUTHOR
- 7/20/2022
CitrusAd Unveils GroceryOne Retail Media Hub
CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source. - 7/19/2022
Beauty Tech Company to Increase Lounges at Walmart
Mayvenn's Beauty Lounges, currently located inside five Walmart stores, offer a diverse assortment of hair extensions and wigs and help drive income for local hair stylists and small salon businesses. - 7/19/2022
Camp Experience Teaches Kids to Upcycle
The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York. - 7/14/2022
Instacart Program Rewards Couriers
Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform. - 7/13/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads. - 7/13/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle. - 7/12/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept. - 7/12/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels. - 7/7/2022
Study: Back-to-School Shoppers Want Affordability, Convenience
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences. - 7/6/2022
Walmart Leans Into Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.