Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 8/22/2023
Inside Walmart’s Shoppable, Celebrity-Packed Roku Collaboration
The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes. - 8/21/2023
Dick’s Opens More House of Sport Stores
The sporting goods retailer expanded its House of Sport experiential brand in July and August with nine new stores, and plans to have up to 100 locations by 2027. - 8/21/2023
ShopRite Rolling Out More AI Robots
Following a 20-store pilot, Wakefern will bring Tally robots to more ShopRite stores as a way to reduce out-of-stock rates and free up associates' time for other tasks. - 8/16/2023
Aldi to Acquire Winn-Dixie, Harveys Stores from Southeastern Grocers
The discount grocer will convert some of the 400 stores to the Aldi format, while others will continue to operate as Winn-Dixie and Harveys Supermarket. - 8/15/2023
Save Mart Launches BevAlc Digital Rebates
The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo. - 8/14/2023
Walmart Hosts Y2K-Themed Parking-Lot Parties This Summer
The 33-city “Summer Rewind” tour kicks off Aug. 18, bringing shoppers nostalgic experiences reminiscent of the early 2000s and how Walmart stores were then. - 8/14/2023
Family Dollar Helps Shoppers Make OTC Self-Care Decisions
A collaboration with the Consumer Healthcare Products Association builds shopper self-care product knowledge through QR codes on wayfinding strips and custom landing pages. - 8/9/2023
Target Launches Drive Up With Starbucks Nationwide
Target says making Starbucks items available through its Drive Up service was shoppers' most-requested feature. The 1,700-some store rollout is slated to finish in October. - 8/8/2023
Instacart Rolls Out Customizable Storefronts
Retailers such as Gelson's Markets and Stew Leonard's are using Instacart Storefront and Storefront Pro to modify their homepages, create custom landing pages and build shoppable campaigns. - 8/7/2023
Activation Gallery: Social Media Marketing
Social media trends have evolved from a simple sponsored Facebook update to something more intentional that grabs consumers’ attention and engages them, leveraging pop culture or the latest viral trend.
