Product Extensions

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The Canadian home improvement retailer partners with the lawn and garden brand for an enhanced in-store experience.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots.

The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.