Product Extensions

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

The brand partnership features limited-edition fragrances mimicking coffee and doughnut favorites that are available exclusively at Walmart.

The limited-time menu items are promoted on signage in participating restaurants.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The platform launch follows last year's brand refresh.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The brand’s customizable lid is part of a limited-time bundle for peak grilling season.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum.