PepsiCo Expands Efforts 'Away From Home' Pilla Tortilla restaurant in Spain debuts global concept for the Lay’s brand. Old Spice Campaign Targets Gen Z Males and Their Moms P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles. Target Reveals Multiyear Strategy for Growth The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development. Hellmann's Canada Teams Up With NBA Player for 'Starting Five Flavors' Campaign The campaign features Brandon Ingram of the Toronto Raptors and five flavor mascots. Target Bets Big on Wellness With In-Store Events, Digital Discovery The retailer will leverage wellness as a year-round engagement driver, pairing expanded assortments with in-store events and personalized discovery tools.
