Beauty

P2PI's retailer profiles are updated and added to regularly with promotional developments, e-commerce news, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

The Jenny McCarthy-backed brand rolled out to the retailer with PDQ displays and sustainable packaging.

The multibrand collaboration highlights athletes’ influence on women's basketball fans.

Unilever positions the hair care brand as a luxury for consumers.

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

The beauty retailer is marking 10 years in Australia with new shops and redesigns.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.