Snacks

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

Direct consumer research reveals GLP-1 users aren’t skipping treats, but are reshaping how, when and what they snack on.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions aren’t made until they get in the aisle, according to new insights from 84.51°.