Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. Exploring What Influences Shoppersโ Choices in the Snack Aisle Shoppers often plan their shopping trips, but when it comes to snacks and sweets, the real decisions arenโt made until they get in the aisle, according to new insights from 84.51ยฐ.