InMarket

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Mondelez, Molson Coors, Colgate-Palmolive and Avocados From Mexico are among this year's winners for standout activations driving shopper impact.

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

The newly announced interactive sessions will explore in-store impact and performance media in a fragmented landscape.

InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.

The manufacturer explains how it drove growth for its brands through various omnichannel tactics.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

The omnichannel campaign leveraged AI and predictive tools for disruptive ads.

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

Reddit advertisers can now access InMarket Lift Conversion Index insights to measure campaign impact, including store visits and sales lift.