Southeastern Grocers this month launched the first pet-focused private label to be sold exclusively at the retailer. Dubbed Whiskers & Tails, the private label spans 80 SKUs of wet and dry food and treats for dogs and cats in addition to cat litter.In stores, the dog edibles and cat litter earn secondary merchandising on endcap displays. The cat food and treats are scheduled to roll out in November. A feature in Oct. 5 chain circulars, an ad in an Oct. 12 email, carousel ads on chain home pages, and Facebook and Twitter updates support.Whiskers & Tails replaces Paws Premium, which was supplied by Topco National Brands and also stocked at other regional grocers including Price Chopper and Haggen.