Profile: Sherry Courtney, Vice President of Shopper Marketing, Molson Coors

Sherry Courtney believes in pushing herself and those around her to always think differently, especially, she says, in an industry as challenging as alcoholic beverages. She’s a 20-year veteran of Molson Coors (formerly MillerCoors), and early on in her career made it a goal to leave each role better than when she started.With a degree in marketing, Courtney joined the company as a sales analyst. Four years later, she moved into field marketing, followed by posts in digital marketing, business affairs (agency operations) and channel marketing for large-format. In January 2020, she was named vice president of shopper marketing, a position she considers to be her most transformational disruption.“I’ve always set out to be very intentional in the way I approach transformative new ideas and ways of working,” she says. “Disruption is finding better ways of doing things, making it easier for stakeholders to execute, or so shoppers see us in a way they hadn’t considered before, or removing barriers for my people so they can do things that matter. Quite frankly, adding value in that way brings me a ton of energy and it’s the best part of my job.”Shopper marketing is still a new function within the company, and Courtney says the team implemented a “shopper pulse” platform and is changing the way it operates, from being brand-led at retail to being shopper-first. “Our delivery of 1H solutions was, by far, the best-received bundle of solutions from both the distributor-facing and chain-facing parts of our organization – and we did it in the middle of a pandemic. I’m incredibly proud of what my teams and I have accomplished to make our organization stronger.”

Profile: Sherry Courtney, Vice President of Shopper Marketing, Molson Coors

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