Executive Management

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

As CMO, she is transforming the company's marketing lens by focusing on long-term brand vision and taking steps to see measurable impact daily. 

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

This year's inductees are executives from The J.M. Smucker Co., Ahold Delhaize USA and Kimberly-Clark.

Learn about the company's chief growth officer, general manager of Epsilon Digital and its chief solutions officer.

The moves mark the next chapter for the company following its acquisition by The Barnett Group, with an expanded vision for experiential marketing.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The retailer's latest leader will officially join the company on Aug. 1.