Newell Optimizes Product Detail Pages With AI Agent
Newell Brands is automating its content processes, using an AI agent to streamline and optimize its product detail page (PDP) strategy.
The company is working with CommerceIQ to leverage AI to identify and resolve PDP compliance and optimization, improving accuracy for various search efforts, including SEO, AEO and GEO.
Through this partnership, Newell also gains access to several other AI agent models that focus specifically on sales, shelf availability and assortment, and retail media.
Nick Hammitt, CMO at Newell Brands, said the company was able to build a custom agent in under 80 days.
"We automated what was a heavily manual, repetitive process that simply couldn’t scale with our business," he said in a statement, adding that Newell has already seen a 40x improvement in time saved and will look to scale efforts.
Consumer goods companies are increasing using AI to improve accuracy and engagement within product detail pages, specifically with AI commerce trends in mind.
Nineteen percent of consumers said they use AI to discover or decide on brands, products or services, according to research from McKinsey & Co.
Coty is leveraging generative asset optimization to shape how its brands are represented and recommended across AI engines — "an increasingly critical gateway for consumer discovery," according to interim CEO Markus Strobel.
Also, Brown-Forman has leveraged the tech to better understand what's visually engaging so it can optimize PDPs to serve more specific content to its audience.
This article was originally published on P2PI sibling brand Consumer Goods Technology.
