Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

5/28/2026
How Newell CMO Uses AI to Win Over Agents and Human Consumers Alike
CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Liz Dominguez
4/5/2026
E.l.f., SharkNinja, Steve Madden, Newell Prep Business Operations for AI-Focused Future
CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

Liz Dominguez
3/9/2026
How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade
Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

Liz Dominguez
3/8/2026
Newell Optimizes Product Detail Pages With AI Agent
A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.

Liz Dominguez
3/1/2026
Coty Expands AI Ecosystem, Adds Generative Asset Optimization
The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Liz Dominguez
2/17/2026
Unilever Links Marketing, Data and AI to Prepare for Agentic Commerce Era
The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

Liz Dominguez
2/2/2026
Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Liz Dominguez
1/28/2026
P&G Builds on Data Foundation With AI-Enabled Optimizations to Navigate an Evolving Path to Purchase
Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

Liz Dominguez
12/7/2025
Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool
CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Liz Dominguez
12/3/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Liz Dominguez