Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

2/2/2026
Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Liz Dominguez
1/28/2026
P&G Builds on Data Foundation With AI-Enabled Optimizations to Navigate an Evolving Path to Purchase
Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

Liz Dominguez
12/7/2025
Estee Lauder Partners With Google for AI-Enabled Scent Personalization Tool
CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Liz Dominguez
12/3/2025
Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign
Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Liz Dominguez
12/1/2025
Hershey Identifies How Convenience Retailers Can Win at the Shelf
Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Liz Dominguez
11/19/2025
Levi's to Launch 'Super-Agent' as Part of Enterprise-Wide AI Push
The move marks next phase of Levi’s shift to a DTC-first model supported by agentic automation and cloud modernization.

Liz Dominguez
11/12/2025
How Southern Glazer's Bridges the BevAlc Data Gap
The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Liz Dominguez
11/11/2025
Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach
The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

Liz Dominguez
10/27/2025
Church & Dwight Tackles Phantom Inventory With AI-Enabled Merchandising
One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

Liz Dominguez
10/1/2025
Diageo Creates Cross-Industry, AI-Enabled 'Think Party' to Decode Consumer Trends
The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.

Liz Dominguez