Liz Dominguez

Senior Editor, CGT

Author Profile

Liz Dominguez is the senior editor for Consumer Goods Technology, a P2PI sibling brand. She reports on the latest breaking news in the retail and consumer goods space, helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

6/15/2026
Olay Upgrades Skin Advisor With Gen AI, Predictive Modeling
The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

Liz Dominguez
5/31/2026
Kate Spade Gets Agentic Commerce Shopping Assistant
Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

Liz Dominguez
5/28/2026
How Newell CMO Uses AI to Win Over Agents and Human Consumers Alike
CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Liz Dominguez
4/5/2026
E.l.f., SharkNinja, Steve Madden, Newell Prep Business Operations for AI-Focused Future
CPG leaders, along with tech experts in the field, recently shared their take on AI at the recent Shoptalk event held in Las Vegas.

Liz Dominguez
3/9/2026
How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade
Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

Liz Dominguez
3/8/2026
Newell Optimizes Product Detail Pages With AI Agent
A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO.

Liz Dominguez
3/1/2026
Coty Expands AI Ecosystem, Adds Generative Asset Optimization
The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

Liz Dominguez
2/17/2026
Unilever Links Marketing, Data and AI to Prepare for Agentic Commerce Era
The manufacturer will overhaul its operations through a five-year partnership with Google Cloud.

Liz Dominguez
2/2/2026
Church & Dwight Looks to AI to Capture Consumer Attention in Vast Online Landscape
The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Liz Dominguez
1/28/2026
P&G Builds on Data Foundation With AI-Enabled Optimizations to Navigate an Evolving Path to Purchase
Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

Liz Dominguez