The New Value-Seeking Shopper: How Promotions Are Rewriting the Journey
Today's deal-seeking shopper doesn't wait for a single sale; they're comparing retailers, offers and brands before deciding where to buy.
Drawing on two 2026 studies of more than 6,900 combined shoppers, The Krazy Coupon Lady's Heather Wheeler (Co-Founder and Co-CEO) and Kelly McKay (Senior VP of Sales) unpack what happens between the moment someone starts hunting for a deal and the moment they buy: where they look first, what makes an unfamiliar brand worth the risk, and how much discount depth really matters when reach and credibility enter the picture.
This fireside chat moves beyond the coupon as a single tactic and explores promotions as a measurement and channel strategy question. Backed by real-world data on placement, omnichannel shopper behavior and what turns a first purchase into a repeat one, this conversation offers attendees a clearer read on where to put awareness dollars, how to price a trial offer against reach instead of guesswork, and what actually earns advocacy once a shopper tries something new.
REGISTER NOW
Sponsored By:
