Shoppers Balance Prevention, Reaction During Flu Season 84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season. Report Shows How Babies, Pets Reshape Shopping Trips New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases. Designing for Conversion: How Hershey, Dreyer's, Others Are Fixing In-Store Execution CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf. What Shopper Marketers Need to Know About Back-to-School 2025 Research shows cost-conscious parents are strategic, digitally influenced and reward-driven. What to Expect This Holiday Season: Shopper Trends & Key Marketing Takeaways Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. Profitero, Mars United Launch Profitero+ The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform. E-Commerce's Emotional Gap: What Consumers Want vs. What Brands Deliver A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering. Infographic: How Shoppers Are Rethinking Food Choices New research from 84.51° highlights how consumers are prioritizing health while balancing value. Amazon Most-Used Website Across Generations, Report Finds See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. Learn at Your Own Pace With P2PI's Commerce Marketing Program Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics. 1 2 Next Last
