Shopper Insights

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group. 

From widespread apathy toward AI shopping assistants to sharp generational divides in ad receptivity, P2PI’s latest Canadian shopper study is packed with high-impact findings. Download the full report.

Shoppers in that country remain anchored to the physical aisle, while AI assistants struggle to gain a foothold, according to P2PI's latest shopper research.

Report shows that Americans’ shopping habits change amid economic uncertainty.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.