Shopper Insights

Report shows that Americans’ shopping habits change amid economic uncertainty.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

New research from 84.51° explores how shoppers with babies and pets prioritize savings, quality and cross-category purchases.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

Research shows cost-conscious parents are strategic, digitally influenced and reward-driven.