Consumer Insights

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The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

An analysis of digital web pages during November highlighted the trends that shaped the sales event, including Amazon's dominance and surprising players in the grocery space.

Most shopping will be done online, but stores have a renewed opportunity to capture spending, according to a report from Circana.

The Harris Poll examined the disconnect between where consumers are in terms of what they are feeling, how that translates to perceptions of brands, and how all of that sits in the broader cultural, political and societal context.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.