Consumer Insights

The Harris Poll examined the disconnect between where consumers are in terms of what they are feeling, how that translates to perceptions of brands, and how all of that sits in the broader cultural, political and societal context.

7-Eleven, Target, Sephora, Walmart and others unveiled store initiatives, updates and studies during the month.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

Research from 84.51° found that shoppers increasingly expect innovations like smart carts and AI integrations to streamline the shopping experience.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.