Consumer Insights

Consumers look to the category for more than quenching thirst, Circana research shows.

Report shows that Americans’ shopping habits change amid economic uncertainty.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.