Consumer Insights

In Part 1, we break down survey results that illustrate how shoppers are navigating this volatile terrain, while identifying the emerging opportunities for retailers that can adapt to ever-changing needs.

Why brands and marketers are falling short and where the opportunity lies.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Q1 2026 trends, tactics and standout activations.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

There are growing concerns from U.S. consumers about artificial ingredients and increased awareness of product labels when making purchasing decisions, according to a new shopper study from the Acosta Group. 

Consumers look to the category for more than quenching thirst, Circana research shows.

Report shows that Americans’ shopping habits change amid economic uncertainty.

P2PI's Q1 survey highlights a consumer base shaped by heightened sensitivity to economic friction and a demand for utility-focused shopping tools. Members can download the full report now.

Current global challenges are changing the way consumers live, spend and connect, according to the latest insights from global creative company VML.