Consumer Insights

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

Retail media is maturing faster than the systems used to measure it. New research examines why attribution alone isn’t enough — and how brands can rethink measurement to unlock true incremental value.

Research from Kroger’s 84.51° reveals how wellness goals and financial caution are reshaping new-year behaviors.

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Strategic spending and regional divides shape seasonal shopping outlook.

84.51° insights highlight shifting brand loyalty and omnichannel habits as consumers brace for illness season.

Consumers plan to travel, fuel up and shop in person more — signaling new engagement moments for marketers during the 2025 holiday season.

The coalition unites Unilever, Google, Pinterest, Tinder and others to analyze the future of socialization. See the group's first set of findings.