Consumer Insights

Data shows that the health and beauty category has more momentum and competition than ever before.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.

A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.  

As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.

June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.