03/31/1995
Neon Sheds Light on "Genuine Chevrolet" Campaign
Chevrolet Motor Division recently dropped its "Heartbeat Of America" advertising campaign in favor of "Genuine Chevrolet." The brand repositioning program includes a retro logo intended to define the General Motors division's new identity.At the dealer level, that logo takes the form of neon signag
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
