Member Report: Mapping the AI Shopper Marketing Tech Landscape
From predictive analytics and generative creative tools to retail media platforms, AI now supports shopper marketing at every touchpoint across the path to purchase.
To help brands navigate the sheer volume of new AI tools in today's shopper marketing ecosystem, Snipp Interactive, a global loyalty and promotions solutions provider, recently released its 2026 AI Shopper Marketing Technology Landscape. Produced as a detailed infographic, the resource categorizes the essential players and technologies in the shopper marketing space.
The infographic is organized to reflect how AI technologies support brands from data and insights through marketing activation, commerce, engagement and revenue optimization. It's meant to depict how these technologies, according to Snipp, are ultimately helping marketers turn shopper data into measurable growth across digital, in-store and omnichannel commerce.
- Industry Research
Path to Purchase Institute member companies are at the forefront of commerce marketing, continuously developing infographics, white papers and guides to educate and advance the field. Explore the latest member-led studies and guides within the P2PI Industry Research hub.
