Technology

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

P2PI chats with the retailer's Eliza Ollinger on the launch of its media network, AI's role in the retail media landscape and chicken season.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

Canadian vendors can pitch their products directly to the retailer at July event.

See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.

A global Criteo study reveals a growing disconnect between what online shoppers want and what brands are delivering.