Best Buy Debuts Shoppable Influencer Storefronts
Best Buy has launched a platform that enables influencers and content creators to partner directly with the retailer to help shoppers discover and purchase new technology and products.
The Best Buy Creator program features curated digital storefronts, or “Best Buy storefronts,” where creators can showcase their favorite products. Each storefront acts as a one-stop shop that highlights tech featured in the creator’s content, and influencers can earn uncapped commissions on any referred sales, according to a company blog post.
Storefronts can include collections focused on categories such as health and beauty tech, home tech, gaming, and gear for content creators.
The program is designed to simplify the shopping experience for consumers by connecting them with curated tech recommendations from trusted voices. For instance, a fitness influencer could curate a list of wellness and workout essentials that mirror the products featured in their videos or social media posts.
The platform launched with three tech-focused influencers:
- Linus Sebastian of Linus Tech Tips (16M+ YouTube subscribers)
- Judner Aura, a tech reviewer also known as UrAvgConsumer
- Jenna Ezarik, a tech and lifestyle content creator
Participating creators gain access to performance tools, including the ability to track what they’re earning and product performance. Over time, Best Buy plans to expand the program by offering select creators additional opportunities, including curated campaign partnerships and featured placements across BestBuy.com and the Best Buy app.
The retailer partnered with Impact.com, a platform specializing in affiliate, influencer and referral marketing, to power the creator initiative.
“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” said Jennie Weber, chief marketing officer at Best Buy. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational and convenient.”
