Technology

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Here's a snapshot of an industry leader from the P2PI member community.

The agreement involves monetizing over 2,200 digital-out-of-home screens of the financial services company.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

See how the two companies are combining capabilities to offer retailers a flexible alternative to traditional retail media solutions.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

The data science company reveals a partner and additional features to its retail media platform.

The new page makes it easier to shop closer to home.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

In this webinar, industry leaders explore how measuring engagement inside of physical stores improves the customer path to purchase and lifts sales for both brands and retailers.