Technology

What brands and retailers need to know about the challenges and opportunities in this rapidly evolving arena.

The IAB's Jeffrey Bustos discusses openRTB and how his organization is tailoring programmatic specifications for today's retail media landscape.

Jordan Berke is a retail strategist with more than 20 years of digital, retail and marketing experience, including more than 13 years at Walmart before founding his own consulting firm.

The program invites shoppers to mail in their excess or damaged Walmart-branded reusable blue shopping bags to TerraCycle to give them a second life.

The program honors women who are making an impact in the digital media and advertising technology community.

Mondelez International’s Oreo opened preorders for its limited-edition Space Dunk cookies exclusively at Walmart in January.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

While retailers are increasingly leveraging technology to enhance the in-store experience and address labor challenges, investments in micro-fulfillment centers have slowed slightly.