Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Best Dressed Homes Offers Quarter-Pallet Display Judith H. Atkinson v. Everbrite Inc. Homer P-O-P Has 'Intel Inside' Microsoft Rolls Out Side Winder Force Feedback Display Trek's P-O-P Banners Sacrifice Brand Imagery for Sales Info Colgate's Total Integrated Marketing Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile Schultz Outlines Five Criteria for Measuring Return on Brand Value Criminal Antitrust: United States of America v. Edward M. Lundberg Former Lorillard Tobacco Co. Purchasing Agent Guilty of Bid-Rigging And Tax Evasion First Previous 481 482 483 484 485 Next Last