Duracell Launches 'Ultra' Expansion Abstract: Point-of-Purchase Displays and Brand Sales Maximum P-O-P Power: A Profile of Rayovac Corp. Rayovac gets charged at retail with permanent display centers and secondary placements Power Up: Consumer Electronics P-O-P Report Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise Binary Arts Debuts Spinner Rack Dial Shelf Extender Proves Successful Danskin Floorstand Showcases New Collection Pedestal Glorifies Mizuno Brand, Technology Taco Bell Spotlights Matchbox Kid's Meals Supermarket Point of Purchase Display Close-up Study An In-Store Focus on Purchase Decision-Making at The Display First Previous 479 480 481 482 483 Next Last