Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Dr. Martens Finds a Good Fit Seasonal merchandising program offers display options and design flexibility for diverse international retailers Buydown Restrictions Anger Tobacco Retailers Energizer Claims False Advertising Against Monster Cable LePage's v. 3M Antitrust Case An appeals court finds that tape giant 3M abused its industry status by offering retailers bundled product discounts that were impossible for smaller competitors to match. Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Trademark Infringement: Victoria's Secret v. Victor's Little Secret Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Becoming Aisle Experts: A New Vision to Deliver Greater Customer Value First Previous 457 458 459 460 461 Next Last
