Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) Displays Ship With Six Graphics Options New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Sharpies Get $7 Million Marketing Push Ovalette Puts Its 'Ovals' In Displays Modular and compact countertop displays can be stacked to suit retail requirements. An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Let's Talk, Says Walgreens' Sinclair Beer Shopper & Consumer Insights Hall of Fame Profile: Bill Brownell A profile of Microsoft's Bill Brownell First Previous 460 461 462 463 464 Next Last
