Sales & Marketing

Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.

The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.

PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.

Learn how The Mars Agency uses AdAdapted one-click shoppable media solutions to increase consumer purchase intent for brands.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.

Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.

Instacart Promotions gives brand partners, including emerging brands, self-service access and capabilities to launch new deal structures, promotions and incentives with their ad campaigns.