Sales & Marketing

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023.

Addie's launches a 22,000-square-foot concept store in Norwood, Massachusetts, with $10.1 million in seed funding.

P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.

Designed to ignite creativity in future DIYers, the pilot program allows parents to book a private party in one of 10 Lowe's stores in the U.S.

The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.

PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.

Learn how The Mars Agency uses AdAdapted one-click shoppable media solutions to increase consumer purchase intent for brands.

Johnson & Johnson's Listerine is kicking off the new year by running a digital campaign on Target.com highlighting a bulk-purchase incentive. 

The Path to Purchase Institute will again recognize the next generation of leaders in commerce marketing with its second annual 40 Under 40 Awards.