Sales & Marketing

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

The inaugural guide features in-depth profiles from 18 leading companies.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Walmart Connect has introduced a slew of enhancements for its advertisers, including updates for Marketplace sellers and upgraded registry features.

The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.

Bean Box teamed with Walmart recently to make specialty coffee accessible in more than just urban hotspots and local cafes.

Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.

In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.

The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.