The 'CPG Insights Stream' solution supports brands' marketing strategies by helping to enhance first-party data, profile audiences, create look-alike audiences and optimize media spending.
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
The first 100 qualified respondents who complete our short survey about retailer media networks used by CPGs will receive a $25 Amazon gift card for their participation.
My Ads, which is currently in pilot with seven partners through Best Buy's retailer media network, initially offers self-service reporting for onsite display and sponsored products campaigns.
Kevin Miller, the grocery retailer's CMO, discusses its new retail media shoppable video and livestream solution, and how to attract a younger shopper base.
The Institute's inaugural program will honor the top 20 commerce marketers across brands, retailers, agencies and solutions providers who are pioneering retail media. Nominations extended until April 7.
