Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Husqvarna Focuses On Ease of Use Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Estee Lauder Launches Flirt With Bottle Replica Displays Highlight Hemp Jewelry No, You Can't Smoke 'Em Europe's V6 Dental Gum Hits U.S. Kryptonite Offers Four Merchandisers Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. First Previous 534 535 536 537 538 Next Last
