Manufacturer

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too.

Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash?

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

No, You Can't Smoke 'Em