Toshiba of Canada Develops Endcaps for Computer City Lenticular Spruces Up Its Image Keebler: A Hollow Tree With Strong Roots History and Successful Distribution Keep Keebler Firmly Planted in P-O-P and Merchandising. American Greetings Introduces Rugrats Halloween Set Kodak Simplifies Options For Success Kraft Adds Levels To Category Management What to Ask Retailers about Displays Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? First Previous 535 536 537 538 539 Next Last
