Manufacturer

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.

The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

The TikTok-famous, pink-colored condiment hit shelves in January with plans for further expansion.