Manufacturer

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.

December 17, 2025 Webinar: Join our webinar to learn how retailers and brands can reimagine in-store experiences to keep pace with innovation without overwhelming the shopper.

Mark your calendar for Path to Purchase Institute events in 2026.

One of the key challenges Church & Dwight looked to solve was phantom inventory — products that incorrectly appear in its inventory system when they're not actually on store shelves.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

We present a case study for this 2025 REGGIE Award winner: Walgreens x Unilever Pick Me Ups.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.