Manufacturer

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We provide a sampling of various brand and retailer activations from the past year that leverage nostalgia.

The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

The third annual awards program spotlights the next generation of leaders in commerce marketing.

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.