Path to Purchase Institute Hall of Fame Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. Solutions & Innovations (January-February 2024) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Member Perspective: Making the Commerce Marketing Connection Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency. Activation Gallery: Holidays, Dry January & More We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond. Trends 2024, Part 1: Retailer Media Network Ratings & Insights From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey. Johnsonville Celebrates Bratsgiving at Cub The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores. Member Spotlight (January-February 2024) Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA. In-Store Experience: Gangnam Market The Asian-American grocery store in Chicago leverages neon signs throughout. The New Consumer (January-February 2024) Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment. Brand Watch: Oreo Shines at Target, Family Dollar The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns. First Previous 3 4 5 6 7 Next Last