Retailers Milk Dairy Month Campaigns Kroger Gets Its Day in Court with Lysol Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Superfeet Finds Room for P-O-P Improvement Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Tesco TV Lifts Sales 10% for Brands, Agency Says Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Pepsi Black History Month Celebration A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 535 536 537 538 539 Next Last