Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Tesco TV Lifts Sales 10% for Brands, Agency Says Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Pepsi Black History Month Celebration A case study from the Promotion Marketing Association's 2004 Reggie Awards RFID: Coming to a Store Near You Retailers back uniform standards, but chip prices must fall before tagging of individual products is common Angel Soft "Angels in Action" A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 535 536 537 538 539 Next Last
