RFID: Coming to a Store Near You Retailers back uniform standards, but chip prices must fall before tagging of individual products is common P-O-P Producer Trends 2004 P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends Changing Channels Channel Blurring: A Consumer's Perspective In-Store Broadcasting Overview A look at the marketplace for retail TV and radio Tecate Long Beach Grand Prix Sponsorship Activation A case study from the Promotion Marketing Association's 2004 Reggie Awards Pepsi Play for One Billion! Promotion A case study from the Promotion Marketing Association's 2004 Reggie Awards Aquafina "Pure Luck" Promotion A case study from the Promotion Marketing Association's 2004 Reggie Awards AT&T 'American Idol 2' Sponsorship Activation A case study from the Promotion Marketing Association's 2004 Reggie Awards Making Trade Promotion Pay Off First Previous 534 535 536 537 538 Next Last
