Personal Approach Pays Off For Kraft, Hy-Vee Kodak Simplifies Options For Success Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. P-O-P Sweepstakes Hit Cyberspace Amurol Displays Alert Consumers to New Gum Fostex Simplifies Recording With Co-Branded P-O-P Long Island, New York Printing Company Charged With Rigging Bids On Display Contracts To Lorillard Tobacco Co. Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. CO, HMR and ECR An Alphabet Soup of Opportunity in Supermarkets JBL Rolls Out Interactive Endcaps to Costco Stores Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game First Previous 531 532 533 534 535 Next Last
