Data & Analytics

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

Executive talks about retailer's approach to converged media – starting with mobile

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

A Q&A with Matt Pierre, General Mills' director of e-commerce

Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer

Packaged goods retailers, brands dive into e-commerce