Dr Pepper Strikes a Chord Promotion rewards Millennials with downloadable music Dove Wants Women to Embrace Underarm Care Tongue-in-cheek creative builds awareness for what manufacturer calls a neglected body part Tom's Helps Hannaford Celebrate the Earth Retailer partners with multiple manufacturers for ongoing program with sustainability messaging MillerCoors Targets Millennials' Spirits Miller Fortune combines the taste, alcohol content and presentation of liquor brands into a beer Starbucks Draws In Safeway's Shoppers Coffee category grows as 'signature aisle' proves a center-store attraction Pepsi Lipton Brings the Leaf to Life Pure Leaf uses iconic image on permanent displays to connect with 'choiceful consumers' Target Thinks Now is a 'Good' Time PetSmart Rethinks Food Circle K, Gatorade Gear Up Duane Reade Tests iBeacon Through its App Effie Case Study: Tide Pods Shelf Display at Walmart Effie Case Study: American Express Canada 'Cloud 10' Campaign First Previous 325 326 327 328 329 Next Last