Consumer Engagement

Rollout of Delhaize America's 'hassle-free' concept now on horizon

The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them

Digital media played with Tom Cruise's head in The Minority Report. It can also play well with frazzled shoppers

Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways

Kraft, Coinstar and others use shopper insights to reinvent categories and drive growth

Tips and guidelines for effective self-service experiences