Consumer Engagement

Opportunities for innovation and growth attract the best and brightest to shopper marketing.

If we agree that retail is a medium, then what's the message?

Bob Thacker says his plans to make us love OfficeMax are right on target.

Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it.

Digital signage networks offer a new kind of creative canvas

Rumors of the demise of category management have been greatly exaggerated

All great brand identities are now retailer-specific.

As retailers find their own brand identities, will manufacturers lose theirs?