Consumer Engagement

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Mentorship winners Christiana DiMattesa Houser, Angela DiLemme, Renee Martin, Jamie Olson, Rene Robers, Susan Sanderson and Cynthia Ward.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Profiles of Technology winners Melissa Burdick, Katherine Magann, Sanela Odzic, Adenike Olaleye, Noa Reikhav and Jacqueline Rice.

Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

A look at maximizing the conceptual value of return on relationship, creating an omnichannel organizational structure, and the redefined role of agencies.

Book store Village Vanguard leverages the solution to observe viewership of promotional videos and advertising on in-store screens by tracking time spent by shoppers in front of the signage.

It will be Meijer's fifth smaller market format overall, and the first outside of Michigan.

Using in-store retail media to maximize shopper conversions