Hall of Fame Profile: Evan Anthony Sleep Innovations Creates Sleep Destination Shopalong research leads to an interactive Sleep Solutions Center Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Safeway Guns for Walgreens' Rx Outcasts Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Dollar General Makes Quite a 'Bracket' P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Rose-Colored Glasses? Effie Names Shopper Marketing Award Winners Winning campaigns to be feted at April 17 Summit ‘Celebration’ First Previous 780 781 782 783 784 Next Last
