Hall of Fame Profile: Evan Anthony CVS, GSK Reunite for More 'Smart Living' By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Rose-Colored Glasses? Effie Names Shopper Marketing Award Winners Winning campaigns to be feted at April 17 Summit ‘Celebration’ Sleep Innovations Creates Sleep Destination Shopalong research leads to an interactive Sleep Solutions Center Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Safeway Guns for Walgreens' Rx Outcasts Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine First Previous 779 780 781 782 783 Next Last
