Consumer Engagement

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

Explore Dollar General’s 16,000 square-foot grocery store format as well as the brand marketing opportunities it offers. 

Concept store showcases brand’s latest technologies and lets consumers test products.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

WHS Media seeks to reach customers primed for last-minute messaging for CPG essentials. 

Mood Media’s In-Store Marketplace operates a centralized platform designed to streamline how retailers, brands and solution providers activate and manage their ad campaigns. 

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.