Meet Mr. de Mayo Yamaha Motors Ahead With P-O-P Consumer Food-Shopping Trip Patterns, 2003 Highlights from ACNielsen's Annual Report on Channel Shopping Shifts Trademark Infringement: Victoria's Secret v. Victor's Little Secret Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Heineken, Amstel Light Join Forces for Mardi Gras Wilson Tees Up Golf Campaign AT&T Wireless Debuts Digital Messaging Displays Covey Run Quails Ham It Up for Holiday Wine Promotion Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P First Previous 1250 1251 1252 1253 1254 Next Last