Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Heineken, Amstel Light Join Forces for Mardi Gras Wilson Tees Up Golf Campaign AT&T Wireless Debuts Digital Messaging Displays Covey Run Quails Ham It Up for Holiday Wine Promotion Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P Miller's Display Program Calls 'Time Out' During March Madness Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Gen Y and the Future of Mall Retailing First Previous 1250 1251 1252 1253 1254 Next Last
